A real estate CRM built for how property sells in Kenya
Property in Kenya sells through enquiries on WhatsApp and social media, weekend site visits and patient follow-up — a buyer may visit two or three times before paying a reservation fee. A real estate CRM keeps every one of those conversations, so no buyer is lost between the first call and the sale agreement.
In Afritelligence each enquiry becomes a lead with an owner, a stage, the project or plot they want and the next follow-up. When they are ready, reserve the unit with a fee and turn the lead into a buyer on an installment plan.
- ✓Leads from a QR code on a billboard, a site board or a web link
- ✓Site visits booked and recorded, with GPS
- ✓Follow-up reminders for every agent
- ✓Pipeline from enquiry to site visit, reservation and sale
- ✓Reservations with a fee, then installment sales
- ✓Bulk SMS for new projects and offers
Agents, targets and commission
Each agent sees only their own leads, buyers and commission. Commission is earned as each buyer pays, and agents can open any of their sales to see the payment plan, what has been paid and what is left. Owners see every agent's results and pay commission one sale at a time or in bulk.
From lead to receipt in one system
Because the CRM and the real estate system are the same app, there is nothing to copy across: the lead becomes the buyer, the reservation becomes the sale, and every M-Pesa payment shows on the buyer's statement and the agent's commission.
