Know every customer, win more leads
Customer profiles built from real purchases, leads you can move through a pipeline, follow-ups on a calendar and insights that tell you who to call next.
- Customer profiles
- Automatic segments
- Leads and pipeline
- Follow-up calendar
How crm & customer insights works in Afritelligence
Customer profiles
Every purchase, payment and credit balance in one place, with tags, notes, how they found you and who looks after them.
Automatic segments
New, Regular, VIP, At risk and Inactive — worked out from what customers actually buy, always up to date.
Leads and pipeline
Capture leads with their source and interest, score them, and drag them from New to Contacted, Interested and Won.
Follow-up calendar
Calls and visits on a month or week calendar, with overdue and today counts so nothing slips.
Interactions log
Record calls, WhatsApp chats, SMS, emails and visits against a lead or customer.
CRM insights
Retention, churn, repeat purchases, lifetime value, cohorts, customers at risk and who is due to buy again.
Questions about crm & customer insights
Is the CRM a separate subscription?+
No. The CRM is part of Afritelligence, included in the same monthly plan as the POS.
Can staff see each other's leads?+
No. A lead belongs to the person who added it; only the owner or a manager can see all leads and reassign them.