CRM system in Kenya, built into your POS
Know every customer by what they actually buy, turn enquiries into sales with a simple pipeline, and never forget a follow-up — on the phone your team already carries.
CRM software that fills itself from your sales
Most CRM software in Kenya starts empty and depends on someone typing in every customer and every deal. Afritelligence is different: the CRM sits on top of your point of sale, so each customer's profile already shows what they bought, how they paid — M-Pesa, cash or credit — what they owe and when they last came in.
On top of that you get the tools a growing business needs to win new customers: leads with their source and interest, a sales pipeline from New to Won, follow-ups on a calendar, and an interaction log for calls, WhatsApp chats, SMS and visits.
Whether you run a hardware shop selling to contractors, a pharmacy, an agrovet with farmer groups, an electronics shop or a furniture showroom, the CRM shows who your best customers are, who is about to leave, and who to call today.
Everything in the CRM
- Customer profiles & history
- Segments: New, Regular, VIP, At risk, Inactive
- Customer tags
- Leads with source & interest
- Lead scoring (Hot, Warm, Cold)
- Duplicate detection
- Sales pipeline board
- Lead to customer conversion
- Follow-up calendar
- Calls, WhatsApp, SMS & visit log
- Staff own their leads
- Retention, churn & lifetime value
- Cohort analysis
- Customers at risk & due to buy
- Products they may like
- WhatsApp in one tap
How the CRM works
Customer profiles
Every purchase, payment and credit balance in one place, plus tags, notes, how they found you and the staff member who looks after them.
Automatic segments
New, Regular, VIP, At risk and Inactive are worked out from what customers buy — so your lists are always current without anyone sorting them.
Lead management
Capture enquiries from walk-ins, WhatsApp, Facebook, referrals or calls. Each lead is scored, checked for duplicates and assigned to whoever added it.
Sales pipeline
Drag leads from New to Contacted, Interested and Won. Winning a lead turns it into a customer and keeps its whole history.
Follow-up calendar
Plan calls and visits on a month or week calendar. Overdue and today's follow-ups show in the menu so nothing slips.
CRM insights
Retention, churn, repeat purchases, lifetime value, cohorts, revenue by segment — and a list of who to call today.
Looking for CRM developers in Kenya?
A custom CRM build means months of work and a big bill before you see any value. Afritelligence is CRM software developed in Kenya for Kenyan businesses and ready to use today — with M-Pesa, WhatsApp, KES and KRA PIN receipts already part of it.
Because the CRM and the POS are one system, there is nothing to connect or sync: a sale at the till updates the customer's profile, segment and insights straight away.
Why businesses in Kenya choose Afritelligence CRM
Built around M-Pesa and credit
See what each customer paid by M-Pesa, cash or on account, and who owes you — inside their profile.
WhatsApp first
Open a chat with a lead or customer in one tap and log the conversation. Send customers their balance on WhatsApp.
POS included
POS + CRM is KES 4000 per branch per month and covers the POS, inventory and the full CRM. No setup fee.
CRM system in Kenya: questions
What is the best CRM system in Kenya for a small business?
One that already knows what your customers buy. Afritelligence's CRM is built into the point of sale, so every customer profile fills itself with real purchases and M-Pesa payments — no double entry — and it adds leads, a sales pipeline, follow-ups and insights on top.
How much does CRM software cost in Kenya?
The POS plan, KES 1,500 per branch per month, already includes customer profiles, leads and quotes. The full CRM — pipeline, follow-ups, field visits with GPS, targets, automations and bulk SMS — is the POS + CRM plan at KES 4,000 per branch per month. No setup fee.
Do I need CRM developers in Kenya to set it up?
No. Afritelligence is ready-made CRM software developed in Kenya: sign up, add your customers or let them build up from your sales, and start adding leads the same day. You don't need to hire developers for a custom build.
Does it work with WhatsApp?
Yes. Open a WhatsApp chat with a lead or customer in one tap, send a customer their balance, and log WhatsApp conversations as interactions.
Can my sales staff use it on their phones?
Yes. It runs in the browser on any phone. Each salesperson sees their own leads and follow-ups; the owner and managers see everyone's.
Is my customer data safe?
Each business's data is kept separate and only people you add can see it. Staff only see what their role allows, and the data stays yours if you stop paying.
Also read: How to choose a CRM system in Kenya