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Rwanda · RWF · CRM Software

CRM Software in Rwanda for SMEs & Sales Teams

CRM software for businesses and sales teams in Rwanda: customer history from real sales, leads and a pipeline, follow-ups on time and quotes that become sales.

Set up for Rwandan businesses

From Kigali, Musanze, Huye and Rubavu: whether you run a supermarket in Kigali, a pharmacy in Musanze or a hardware shop in Huye, Afritelligence works the way you already trade.

What the crm software does

The full guide for every country: CRM software.

A CRM that fills itself, for businesses in Rwanda

Every sale, quote and MTN MoMo payment adds to the customer's profile, so you know what each customer buys, how often and what they owe without typing anything twice. Leads come in from a QR code or a link shared on WhatsApp or social media, or are added by your team in the field in Kigali, Musanze, Huye and Rubavu.

  • ✓Leads from QR codes and links
  • ✓Pipeline with deal values
  • ✓Follow-up reminders per salesperson
  • ✓Quotes that become sales
  • ✓Bulk SMS and one-tap WhatsApp
  • ✓Field visits with GPS

What is CRM software?

CRM (customer relationship management) software keeps track of your customers and potential customers: who they are, what they bought, what they asked about, what they owe and when to follow up.

Afritelligence is CRM software built into the point of sale, for businesses in Rwanda. Every sale builds the customer's profile automatically, so you see real buying history — not just contacts.

Who uses CRM software?

Businesses in Kigali, Musanze, Huye and Rubavu that sell to repeat customers, contractors, institutions or on credit use a CRM to sell more and chase less.

  • ✓Wholesalers and distributors with sales reps
  • ✓Hardware shops selling to contractors
  • ✓Businesses giving goods on credit
  • ✓Service businesses following up leads and quotes

CRM features

What the CRM side does:

  • ✓Customer profiles from every purchase
  • ✓Leads and a sales pipeline
  • ✓Follow-up reminders on each person's dashboard
  • ✓Quotes that become sales in one tap
  • ✓Customer credit, statements and balances
  • ✓Bulk SMS to customers and groups
  • ✓Customers who stopped coming back
  • ✓Sales team performance

How it works

A new enquiry becomes a lead. You log calls and visits, send a quote and set a follow-up. When they buy, the lead becomes a customer and every later sale adds to their history. Customers who go quiet show up so you can call them back.

What it replaces

The contacts on your phone, the notebook of who owes what and the reminders you forget. With CRM software it's one list, linked to real sales.

How to choose CRM software

Choose CRM software that:

  • ✓Is connected to your sales, not a separate list
  • ✓Handles leads, quotes and follow-ups
  • ✓Tracks credit and balances
  • ✓Sends SMS in your country
  • ✓Works on a phone for staff in the field

Getting started

Your customers build themselves as you sell; add leads as they come in. Ask us on WhatsApp for a demo or the price.

More for Rwandan businesses

Questions from Rwandan business owners

Is there a CRM in Rwanda that works with my POS?

Yes. The CRM is built into the POS, so customer profiles come from real sales and payments.

Is the CRM connected to my sales?

Yes. Every sale builds the customer's profile, so you see what they buy, how often and what they owe.

Is the CRM separate from the POS?

No. It's the same app, so every sale updates the customer's profile.

Can I send bulk SMS?

Yes. Send messages to all customers or a group, once SMS is set up.

Do follow-ups remind me?

Yes. Each person's overdue and today's follow-ups show on their dashboard.

How much does crm software cost in Rwanda?

A monthly subscription per branch, payable in US dollars, with no hardware to buy.

Can customers pay with MTN MoMo?

Yes. Record MTN MoMo, Airtel Money, Card payments with their reference, alongside cash, in RWF.

Does it handle VAT at 18%?

VAT at 18% is handled on prices and receipts, and your TIN prints on every receipt. A direct link to RRA's EBM is on our roadmap.

CRM Software in other countries: Kenya · South Africa · Nigeria · Zambia · Uganda · Ghana · Zimbabwe · Tanzania · Ethiopia · Egypt

AI business assistant

Ask your business anything

Ask a question the way you would ask a trusted manager, and get a straight answer about how your business is doing. The answers come only from your own records, so you can act on them with confidence.

  • What sold best this month?
  • Who owes me the most?
  • What should I restock?
  • How much profit did I make?

Run your business from your phone

Sell, track stock, debts, leads and follow-ups, and ask the AI assistant, with the Afritelligence app.

Get it onGoogle Play