A car wash lives on regulars: the boda rider who comes every week, the family car every Saturday, the taxi fleet every morning. Winning a new customer costs far more than keeping one. A car wash CRM helps you know your regulars and keep them coming.
Know every regular by plate
Every wash is recorded against the number plate and, when you add them, the owner's name and phone. Open a plate and you see how often it comes, what it usually gets and what it spends.
Reward loyalty automatically
Set a loyalty rule (for example, the 6th wash free). The till counts each plate's washes and shows when the free one is due. Customers notice, and they come back to finish the card.
Spot customers who stopped coming
A regular who came every week and hasn't been seen for a month is worth a call or an SMS. The customer list shows when each customer last visited, so you can reach out before they settle at another wash.
Fleet and company accounts
Taxi fleets, delivery companies and car hire firms wash many cars and prefer to pay monthly. Put them on account with a credit limit; every wash goes on their statement, and you send one invoice at month end.
Leads for bigger jobs
Detailing, upholstery shampoo and fleet contracts are bigger sales. Record them as leads with a follow-up date, send a quote, and track them until they say yes.
The numbers to watch
- Washes per day and per washer.
- Regular customers this month versus last.
- Average spend per visit.
- Fleet account balances.
Afritelligence includes this CRM inside its car wash software in Kenya, so customers, plates, washes and payments are in one place. see the prices.
Frequently asked questions
How does the loyalty count work?
Each wash on a plate counts; when the number you chose is reached, the till shows the free wash.
Can I send customers an SMS?
Yes. With SMS on, you can message customers, for example with a thank-you or an offer.
How do fleet accounts pay?
Washes go on the account; you send a statement and record their payment against it.
Can I see who stopped coming?
Yes. Each customer shows when they last visited.
Is the CRM a separate app?
No. It's part of the same system as the till, washes and payments.
Run your shop on Afritelligence
POS with M-Pesa, stock, suppliers, credit and intelligent Insights — on the phone or computer you already have.
Sign up free
